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A113 - How to stay being a generalist but test the waters to specialize your business?

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Synopsis

You can find all the steps and questions to ask yourself over in the show notes. So don't sweat trying to copy all this down. Just have a listen first.Yesterday I gave you a dose of reality.Harsh? Maybe. Blunt? Somewhat. But if you are still a skeptic in this whole niching down thing. I want to give you a bit of a game plan so that you can test the waters and see if specializing your business has an positive impact on your business.In business, you need to experiment sometimes. I’m a HUGE fan of making some assumptions and building an experiment.WHAT MAKES A GOOD EXPERIMENTA good experiment has an assumption, a set time around the experiment, and a measurable goal.Parameters for testing the waters of niching down:Assumption: niching down has a positive impact on your businessTime: 45 daysMeasurable goal: Get 2 new clientsI want to disclaim that there are no guarantees. Your mileage may vary, but what I want you to get from this exercise is a feeling for what being a specialized business can mean for you. Is m