Ask Rezzz

It’s one thing to have a portfolio, it’s another thing to have an effective one that contains case studies to help covert those shoppers into buyers.I was speaking with some Feast members, and then again over the weekend when I was emailing my cousin’s friend who was looking for a job. They asked me about what goes into a great case study. In all the conversations we dove pretty deep into what makes a great case study with examples, workshopped some, and even outlined some initial ones.The one thing that all these conversations had throughout was to keep in mind that it is all about the reader.Write so your ideal customer can relate to the case studyIf you have an ideal client in mind, then your case studies should only be about those types of clients.The reason for this is that you want the reader to identify with you and trust that you can solve their problem.The goal of a good case study is:Show that you understand the industryShow that you know the problems of that industryYou can solve those problems wit