Ask Rezzz

A122 - How do you turn the things I do into benefits?

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Synopsis

If you are struggling with the content on your website, today we are going to fix that and get you on the right path.Just like yesterday’s show which is [What makes a great case study?](https://rezzz.com/ask/great-case-study), this show is all about the reader too.Before jumping into today’s show, I want you to load up Twitter.Type in @rezzz and then put in your website URL and hit enter.I’ll tell you in a just minute why, but what else do you have to lose? It’s a free shout-out to your website right?It was back in 2014 when the light clicked for me.I was going through a re-branding effort. See up until then I had created my own logos, either a friend or myself would design my website, and I wrote all my own content based on what I had in my own head.Sure I was doing just fine with my business then, but I felt as if I could do better. Not just in business, but as a personal brand.See I was very technical, but what I was hearing from clients was that I was able to translate the geek speak, the techno mumbo jum