Ask Rezzz

Do you ever wake up in the morning and say “I can’t wait get today rolling so that I can have people completely ignore me?”No, of course not. But that’s what’s going to happen when you do cold outreach.In general, a good cold outreach campaign yields a 1% response rate.That doesn’t even mean that 1% are “yeses” either, just means that you’ll get a response.It’s heart wrenching, it’s soul crushing. It’s the same emotional nightmare of your teenage years during prom season again as an adult.Set your expectations low The first step in this process, before any emails go out is to put your thick skin on, recognize that you may not get one single response, and set your expectations extremely low.By doing this first, you’ll set yourself up for not feeling defeated or invisible.It sucks to get no responses, I’m not going to lie, but unfortunately when you have zero relationship with the person receiving your email, the chances are very slim that you’ll be important enough to them to get a response.How would you feel