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A130 - How to present different services that could potentially diminish your abilities in the minds of clients?

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Synopsis

This was such an awesome question that someone inside of the Feast community asked during our monthly round up call this month, I had to share it.I’ve been asked this many times before. In fact, I’ve wrestled with it myself over the years.Let me quickly paint a picture for you.The Scarlet Letter of Services or Service StigmaYou offer 2 different types of services to 2 different types of clients. One of those types of clients essentially looks down at the other service for some reason. Whether they believe that the skillset isn’t advance enough, or that those working in that field must not be great at providing other services. Basically attaching a stigma to it.It’s like “the other side of the tracks” metaphor, if you will.On the call, it was suggested to create different landing pages for both and hope that the one client you are trying to keep away from the one service doesn’t find it.This is one option, but I wouldn’t count on them not finding out what all your services are in the end anyway. Thus requiring