Ask Rezzz

I talk a lot about what a niche is and I think that there is a lot of misunderstanding around that as well that I would like to help clear up here.There are a lot of folks who think that a niche has to be an industry.So for example, as a web designer he only works with lawyers. Or as a web developer, she only works with doctors.And because you don’t want to work within those niches that you can not have a niche.Which is simply not the case.So let’s define it. What is a niche?I define a niche as a targeted audience that you can clearly define who it is that immediately the person reading your site or hearing you talk will immediately say whether that’s them or not.Of course, if you talking about a specific industry or location or technology, it makes your job easier. But that doesn’t mean that you can’t have a niche in professional female business owners who are based just located outside the Boston metropolitan area. (and yes, that’s a niche someone has defined for their business).The key is to define it so c