Ask Rezzz

I’ve spoken about cold outreach emails in in episode 127 “How would you write a outreach email” but prior to that, you need a strategy to get to that email right?You can’t convince anyone of everythingFirst thing to remember is cold outreach is a numbers game. If you cast a wide net with no bait, the more likely it’ll be that you need to throw away most of the fish.What I mean by that is, if you have a large list of emails or contacts of a particular industry, most of that list isn’t the right kind of client for you and you are just wasting time.The segment that may listen to you will be small, but even most of them you won’t be able to convince them that what you do is valuable to them.The segment that is the smallest are those that fit for your business, because they see the value in what you do. They are the contacts that you want to target for cold outreach and not waste time on everyone else.Instead of picking an industry/trade/niche and then casting that net and praying for responses and then weeding th