Ask Rezzz

I was speaking at an online conference called Weaver’s Space Online Conference and asked this question during the Q & A portion of my talk.I love Q & A more than any scripted presentation for a number of reasons, but the biggest reason is because I know that someone walked in with something specific they wanted from the talk and walked away with an answer.I’ve had my share of big brands and corporations in my career and it’s definitely a different beast to tackle. It’s hard to break in the door if you don’t already have an in.Unlike small businesses, corporations usually have an agenda and roadmap of projects they need done. They fill the gaps by seeking out vendors, then vetting those vendors and hiring.Once those vendors are approved, they most likely will continue to go back to that well time and time again, so I get the appeal of that as a target client for a lot of people.However that outreach is a hard nut to crack. You essentially have to be in the right place at the right time.Increase your ch