Ask Rezzz

I’ve talked a ton on this podcast about outreach strategies because whether you like sales or not, if you are building a business, you’ll need to do some form of sales outreach.Hate to break the news to you.A lot of people I talk with, and maybe you have this same question too, ask what is the difference between warm and cold outreach.Simply put the difference is how aware is the person you are reaching out to about you and the solution that you provide.Start with warm outreachIf you are starting out, warm outreach is a good place to start because you can build up the momentum and cadence of your sales process.See in warm outreach, there’s less education that you need to do for that person about the problem they have, results they can expect from the solution to that problem, and you being able to provide that solution.In warm outreach, they know you and have trust in you at some level. So you can pay close attention to the language they use, objections they have and improve your sales conversations and proce