Ask Rezzz

The funny thing about marketing is that when something works for your business, you want to know what’s the next thing you should try. In the book Traction by Gabriel Weinberg and Justin Mares, which is a book written for startups who want to grow and build a customer base. It dives into 19 or so different channels to do this.At the heart of the book though is traction. It’s not a book that tells you to try all the 19 different marketing channels. It’s a book that tells you to completely exhaust the one channel that’s working for you. To the point at which you start to almost see a decline.Yes, this book is mainly designed and written for startup Saas companies, but much of the methods and strategies can be used for consultants as well.Why WOM is badI know right now that 50+% of your new business and sales comes by way of word-of-mouth. And you are no doubt falling victim to the thoughts and pressures that your marketing is based off of someone else’s words.Perfectly understandable and definitely something to