Ask Rezzz

What is a CRM?A customer relationship management tool keeps all your contacts and the relationships with that contact in place.This is used for managing customers, leads, colleagues, network contacts and so forth. For a long time I didn’t use one, because I basically used my email inbox to manage my contacts. But that quickly became cumbersome and not ideal especially the more mature my business became.I then shifted from my inbox to my email marketing provider, Drip, to manage my contacts through tagging and segmentation. But then I had to switch from that as well.Focus on the contactThe reason I had to switch was really based on the need to keep in touch with a single contact.Drip and even my inbox was easy enough for leads and clients, but not for my colleagues and those that I wanted to be sure to keep in touch with over the year.Due to the fact that my relationship with leads and clients are mostly a linear relationship, but colleagues and other contacts can become complex and evolve, I needed a system t