Ask Rezzz

The short answer to this question is that I don’t, their business does.A mantra that I’ve always lived by for my business is “Let the business drive the technology, not the other way around.”The simple truth is that technology changes much faster than a business can. So if the technology were to go away tomorrow, would the business still be viable and run or would it be out of business? Last week YouTube went down and the internet lost it’s mind! There are a great deal of people who build their business on YouTube. And if you don’t listen to those smarter YouTubers like Roberto Blake, Sunny Lenarduzzi, and Amy Landino who always talk about building a business on YouTube, but then say that it’s an absolute must to get customers onto your mailing list. It’s for that exact reason.To answer today’s question though, you want to listen to your client extremely closely and objectively.Be overly objectiveMy wheelhouse is WooCommerce, Subscriptions for WooCommerce, Drip, and ConvertKit. That is the technology that I w