Ask Rezzz

I want to start off by stating, if you having yet read Hourly Billing is Nuts by Jonathan Stark go ahead and get it and read it!Hourly billing puts the 2 parties in the service agreement at odds. The financial incentives are misaligned from the start. From your perspective you want to take as long as possible so you get paid as much as you can and your client wants you to finish as quickly as possible to keep the costs down.This puts the goal, the motivation of the project, regardless of what that project is, on the number of hours to completion. Not on the business objective of that project.There’s a laundry list of reasons why hourly billing is bad. So I don’t want this to become a two hour long podcast of me spouting out a list.What I’d like to focus on are 3 reasons.Clients prefer fixed price (certainty) vs hourly billing (uncertainty)You are doing client service work and you can’t have your motivations different from your clients. “Serve first”, “Help”, “Put your customers first” are all things that you