Ask Rezzz

During a coaching session I was asked how to properly ask someone for a phone conversation.The context of this question was that this person wanted to reach out to specific people in larger organizations in order to  simply have a phone conversation with them, not necessarily to sell to them, but for research.This is cold outreach and let’s be honest with ourselves here and just call it like it is, it’s spam. It’s unsolicited communication, even if it can add value to the recipient by making it you focused.In the post-GDPR and Canada’s Anti-Spam Legislation era we live in we, as businesses we have to adjust and be respectful of a recipient’s privacy that a lot of businesses hadn’t in the past.With that in mind, nothing really has changed other than shortcuts that businesses used to essentially carpet bomb an email list with a broadcast are now closed off.By now, you’ve heard that when performing outreach of any kind, you should be doing it in a way that makes the recipient feel like it is a direct email to th