Ask Rezzz

This is something I hear asked quite often. Sara Dunn asked me how I did it after the first time she appeared on Live In The Feast in fact.Sara has embarked on her journey to publicly share her journey on specializing her agency’s business. As you can see, everyone is trying to figure out the answer.It’s important to put some context around this question. Your journey is your own. I can’t answer this question with a foolproof plan for you. This is something that you need to be able to go on yourself.## Your fears of niching downI understand that it is scary because you may be feeling like it’s an all or nothing deal. What happens if you go all in and it doesn’t work. Then you are left sitting there wondering what happened and how can I recover from this.There’s another fear here that is the real reason you may not want to jump in. You’ve built up a reputation in the market, have great clients and are getting referrals for new work. Losing all that hard work and effort you’ve already put in the business would