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A192 - Should I offer my services as a web designer/developer or specialize first?

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Synopsis

This question came by way of a Twitter DM. Yup, my DMs are open and love engaging with folks there.TLDR;If you need to keep the lights on, then offer the services you know that you can deliver.Then after you are settled in, take a look at what you've done and for who. From that see if you can then start to specialize you business somehow.Do what you know firstKeep things simple. When starting out, you need to give yourself the best chance of success. The only way to do that is by providing services you know you can fulfill.When starting out, there is so much that you don’t know about. Billing, client management, delivery, onboarding, support, marketing, sales, that you will need to learn about and get better at. Don’t complicate it any more.Specializing is really just marketingOnce you have a few projects under your belt, then reflect back on what you’ve done and who you’ve done it for.Are there any similarities? Anything common in the clients? Anything common in the solution you are providing?Then on the oth