Ask Rezzz

With the holidays fast approaching, one of which here in the U.S. just passed, there are bound to be parties to go to. Ones where you will meet folks who haven’t a clue as to what you do.Don’t you love those folks who find out that you are a designer or developer and automatically want you to solve their home Wifi issues or their printer problems?Well let’s solve that by coming to the table with something that helps them understand what specifically you do.In episode 146 - Should I call myself a “freelancer”? I shared my thoughts on this topic (or debate really) and that it’s really about how you conduct yourself that matters.This though is how you present yourself to the industry and market, not while holding a drink with holiday music in the background.This is often called the elevator pitch.I have a template for this that is:“I help <ideal client description> get <big result>. So they can <benefit of big result>.”Here’s the thing, when you ask someone what it is that they do and they resp