Ask Rezzz
A199 - How many email follow-ups should I send to a lead?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:06:14
- More information
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Synopsis
I want to share with you 4 statistics and I think you’ll get the answer to today’s question from them. Then I’ll share what I do and why I do it.Why is follow-up vital80% of sales require 5 follow-ups after the first meeting or conversation.44% of sales reps give up after 1 follow-up and the average give up after 2.50% of leads that enter a sales pipeline are not ready to buy in the near term.On average, decision makers consume 5 pieces of content before being ready to speak to a sales rep.Do you see a trend yet? At a bare minimum you need 5.For me, I keep following up until I get a “No.”Standing outI’ve heard stories from sales people who have landed their White Whale with 50+ follow-ups. It’s about persistence and making yourself stand out that often times wins the project.Why re-marketing ads work so well? No doubt you’ve been followed around the internet like myself a few times and then gone ahead and bought that product or service.In episode 188 - What do you do to position yourself as an expert to leads