Ask Rezzz

This was asked from someone who’s on my email list, which by the way I love interacting with folks there. So many amazing conversations are sparked from it.This person admits that SEO works well, and is in their words “very targeted” but they are often leads with low budgets.Here's the thing, the tire-kickers aren't good leads and that don't pan out to become clients are a complete drain on the business.It’s critical to have the leads understand the full picture before you push them into your pipeline. That means budget needs to be addressed further up the chain.Optimization of the top of funnel Assuming that SEO is working for inbound, and you are collecting names and emails as a request for your services, put a few more fields on that form. Budget being one of them.Obviously SEO is working to bring folks in. So for your business  inbound strategy works. Next is to optimize your content accordingly to bring in the better, non-tire kicker leads.[Josh Doody on Live In The Feast](https://rezzz.com/podcast/josh-