Ask Rezzz

A207 - How to overcome objections in sales?

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Synopsis

The most important piece of your sales process is to overcome objections and direct the lead down the appropriate path they want to be on.If you haven’t already done so, go back and listen to How to get better at sales?, where you will learn the first 2 steps to getting better at sales.Learn from every sales callIdentify the type of buyer you are talking withBy the end of this episode, you will learn the most important piece of sales. That is how to overcome any objection to the 5 buyer types we identified in the last episode.Once you key in on identifying which type you are speaking to, you want to embrace them. Lean in to what they want and give them exactly what they ask for.STEP 3 - Put the buyer on the right pathWith any of them, you don't want to waste your time in writing a proposal unless you get a firm "yes" from the at the end of the call. You aren't in business to write proposals. If they balk at the time and cost investment and still ask for a proposal, tell them that "this is the proposal, nothin