Ask Rezzz

In episode A207 - How to overcome objections in sales, you briefly learned about leaning into what they want and then directing them down the right path.Leaning in, or being empathetic during a sales process is really about giving the lead what they want.Whether they want the lowest cost, the best value, to comparison shop, etc, it’s in your best interest to give them what they want.When you think about sales, instead of thinking about closing every deal, think about how to have them leave your conversation in a better place.You aren’t going to convince anyone they need you. They have to realize that themselves.If they feel they need something that you don’t have or do, the best thing to do is to put them on the path to getting that.One of my favorite quotes is from Pippin Williamson founder of Sandhills Development.“If it’s a hard sell, let them go.”If it’s hard to have a conversation with someone and suggest a course of action, how do you think a project will be working together?Ever have a lead say “I don’