Ask Rezzz

Last week I recorded an episode of Live in the Feast with Andrew Askins. He’s a co-founder of Krit, a company that helps non-technical founders build their idea into a product.Andrew asked this great question and I thought I’d share it here since one the episode won’t be released for another few weeks. And two, after last week’s series on being better at sales, this fits in perfectly.For a little bit of context to how Andrew asked me this, we were talking about crafting our messaging around the company by who we serve, why they should care, and how they benefit from it.As we were chatting we both agreed that the messaging is marketing. It’s who we target because it’s who we know we can serve n the most successful way.But shockingly, that isn’t always who we work with. When you specialize your business, you may be afraid of “the money being left on the table” when in actuality, you repel the bad clients and attract those people that can resonate with who you are.So as a lead comes to the business, and maybe th