Ask Rezzz

This is where there’s a mismatch between the value that you have for the work and the value that the client sees in the work.As the professional, you need to close this gap through education and focus.The education is on the potential of the return on investment. That return on investment is focused on the success of the project.Focus on the success of the projectThe first thing you need to do is ask your client “what does success look like 6 or 12 months time?”Here’s why this is important. It takes the focus away from you and what you are charging the client for the work and onto what they are looking to get from the project.Because that’s why they are talking to you in the first place, right? They didn’t come to you because they want to spend money with someone. They want their own problem solved.So if they answer with something like “we want to have 1000 new signups to our email list” or “we would like to have 100 new customers” or “we want to show up on the first page of Google for a specific keyword”, al