Sap And Enterprise Trends Podcasts From Jon Reed (@jonerp) Of Diginomica.com
Workshopping personalization - is great enterprise content still relevant?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:22:23
- More information
Informações:
Synopsis
Is great/human-generated enterprise content still relevant? And how does today's content strategy and AI content hype stack up with my views on reaching B2B audiences? Can I tie this back into the hype (and potential) of AI for content distribution and hyper-personalization? To sort this out, it took a live/opinionated audience, and a special guest appearance by CRM analyst Thomas Wieberneit of CRM Konvos and more. Wieberneit is an excellent foil and sounding board, and I think we actually got somewhere on all of this.