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Become a category of ONE.    What we know for sure is when you step into a leadership position in your market, you become a category of one. Convictions without tactics will blend you into the sea of everyone that says they do what you do. You want to stand out in your market, and in order to do so, you need to go deeper with people and connect on a deeper level.    That is why today I want to spend some time talking about Spiritual Selling. If you know me or have followed me for a while, you know we coin our own phrases, and this one is something like that.    A client asked me last week what I do to prepare for open cart for our Live Launch (we have one starting TODAY, so make sure you are registered). This is where spiritual selling comes into place. You need to anchor in on spiritual-based selling instead of selling people into a program that they don't want.    It's all about perfectly combining tactical, strategic, and spiritual selling, so you get the best results with the work you are putting into it.