Road To Seven

“It’s not the programs that you offer or the products that you sell… it’s about the bigger picture.”—  Shelagh CumminsDoes your brand need a refresh?I’d known for a while that something intangible was missing in my business, but I couldn’t quite put my finger on what.I’d run my business under my own name for over ten years. And honestly, I’ve been THRILLED with its success, the revenue it’s earned, and — most of all — its impact on my clients.But deep down, I’ve been feeling an itch to expand my business and add a new vertical — and I realized I was having trouble figuring out what that could look like within the Shelagh Cummins brand.That’s when it hit me: my business had gotten much bigger than me.My role in my business is as the visionary. My goal has been to become a global leader in educating, supporting, and financing women entrepreneurs.It was during an education session for my clients that I myself learned something new!I hosted a seminar on branding for a group of women entrepreneurs, and listening t