Road To Seven

“I didn’t have a lot of clients, so I set aside two weeks and created a six-week course... That was my first launch. I had like 4 people…and then I had 8… then it was 20.”— Danielle BinnsDanielle Binns has achieved the entrepreneur’s dream — a business that lands her sales while she sleeps.As a nutritionist and picky eating expert, she helps families push through mealtime frustrations.It’s a niche she fell into accidentally, after attempting to launch a business supporting new mothers in a more general way. When a brief story about her daughter’s pickiness resonated with her audience, Danielle niched down into picky eating consulting, which was exactly the right move for her business.Her first lead magnet? A list of high-calorie foods for underweight kids.Her unusual approach of focusing on “how to eat” in addition to “what to eat” helped establish her as a leader in her field and attracted an audience eager for her expertise, which she supplies via a set of low-ticket digital products.“I do wake up in the mo