Road To Seven

“We offer all of our team a day every month that they can go and volunteer at their favourite cause, and we’ll pay for that.”- Desirée BombenonHow do you shift from a profit-driven business to a purpose-driven one? And what are the benefits?Desirée Bombenon wanted to become a community builder — so she made a commitment to utilizing her business as a force for good.Her company, SureCall, is a former after-hours virtual reception service that has transformed into a global business optimization company. Part of this transformation included levelling up the company culture, something Desirée achieved through developing strong company values, encouraging community involvement through PTO for volunteering, and hiring a Culture Champion.“We have all of these engagement KPIs that we utilize,” Desirée explains. “And that Culture Champion, their role is to ensure the team understands how to utilize these platforms, how to stay engaged, how to use the volunteer hours, all of those things.” In‌ ‌this‌ ‌episode of the Ro