Road To Seven

“Today, we’re talking about increasing your sales, but our strategy to do this is not necessarily what you think it’s going to be!”- Shelagh CumminsIncrease your revenue, and you’ll be able to invest in your business, serve more people, and make an even bigger impact. But you don’t want to increase your sales by doubling the time that you’re working or holding gimmicky flash sales where you decrease the value of your offers. In this episode, you’re going to learn the secret to increasing your sales... without increasing your hours, creating more offers, or making more pitches!There are a few things that contribute to your sales: your offers, your pricing, your lead generation, and your positioning. Of all of those things, positioning is the most important.Your lead generation is made up of things such as webinars, launches, landing pages, and ads, but the reality is that there is no point spending money on those things if your positioning hasn’t been perfected!Your positioning determines how you and your offe