Road To Seven

“The top line is absolutely important. But even more important is the bottom line in your business.”- Shelagh CumminsIs one of your goals this quarter or year to reach a new revenue goal? Then you’ll definitely want to press play! In this episode, I debunk some of the myths surrounding the importance of hitting that magic million in sales.One myth is that crossing that seven-figure sales milestone is a sign that you’re running a strong, successful business. But that impressive top line doesn’t necessarily indicate a healthy bottom line!While this podcast may be called The Road to Seven, not every business owner needs — or even wants — to hit the seven figure revenue mark. A six-figure business can absolutely be more profitable than a seven-figure business, once all costs and expenses have been calculated. In the most extreme cases, chasing the goal of seven figures can actually harm your business!I’ll be busting this myth and more in this episode, so if you’ve got money on your mind this year, you’ll want to