Road To Seven

“I think there’s something to be said for doing one thing… and doing it really well.”- Nathalie ButterfieldIf you’re looking for a way to skyrocket your sales past 7 figures in your product-based business, then this is the episode for you!My guest is Nathalie Butterfield, co-founder of the ‘feel good,’ eco-friendly, Toronto-based bag company Fluf. A former lawyer, Nathalie traded in court cases for pillowcases in 2005, when she co-founded a high-end pillow boutique, eventually shifting the focus of the business to reusable lunch bags and backpacks.Fluf was born in a retail store, but found its footing in wholesale and e-commerce. Since its humble beginnings, Fluf has grown to become a multiple-7-figure company!In this conversation, Nathalie shares the challenges that she faced in growing her start-up, how she finds and vets warehouses and factories, and how she perseveres when things get hard.In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌How Nathalie and her partner used strong PR to ge