Road To Seven

“When somebody approaches [your] website, will they see themselves as a customer?”- Dee Boswell-BuckWe’re doing something a little bit different today — this episode of The Road to Seven is co-hosted by Dee Boswell-Buck, digital marketing expert and host of the Strategize Your Business Online podcast! Dee helps her clients become more visible online and connect with their ideal clients strategically and confidently.This episode is all about the benefits of creating diverse marketing within everything your business does — and shares the most effective strategies for connecting with your audience inclusively.The visuals on your website are a big piece of the puzzle when it comes to diverse marketing. It’s important to be intentional when choosing your photos. “When somebody gets to your website and they need you, they see women who are in their twenties and thirties, and they’re very slim and they are all one race,” Dee explains. “I probably would have reached out to you a lot more quickly if I saw myself on yo