Road To Seven

Building A Beauty Empire

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Synopsis

“Figure out what you love doing so much that you don’t mind that you’re not getting paid, and then figure out how to get paid.”-Christina FlachWhen celebrity makeup artist and fashion commentator Christina Flach was unable to find a flattering lip gloss that was long-lasting and moisturizing enough, she decided to take matters into her own hands and create her own formula — even though she had ZERO prior experience with product development.The result? Christina is now the CEO of Pretty Girl Makeup, a brand that offers clean, vegan, cruelty-free cosmetics that are made with simple, natural ingredients!Listen now to learn about Christina’s journey through the product development process, how and why her marketing has evolved throughout the years, and how she balances her professional success as a single mother.In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌How Christina built up her brand without Facebook, Instagram, or Twitter Why Christina decided to bring in investors after successfully self-funding her business