Road To Seven

“Food is such a personal and beautiful thing. The easier you can make a choice, the better.” -Jessica KwongRecognizing a gap in the market is one thing. Coming up with a solution is another. But taking your brilliant idea and moving it along the path from “idea” to “reality” is a step that few people actually take.My guest Jessica Kwong not only took that journey, but she is also willing to draw a map! Jessica is the founder and CEO of Jack & Friends, a company that sells plant-based jerky with an emphasis on quality and inclusivity. In this episode, I sit down with Jessica to talk about how she took her amazing idea from the test kitchen to the store shelf.In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌The biggest challenge that she faced while commercializing her prototypeHer incredible “all-inclusive” philosophy for her Jack & Friends products and what inspired itHow she found her first buyers — and how she is using analytics to shape her rebrand!About Guest: Jessica Kwong is