Fringe Legal

Alex Low is an expert in helping businesses implement and adopt marketing and sales strategies. He regularly speaks to experts through his podcast The Death of a Salesman and applies the principles at BeyondSales and DLA ignite. Oh and he's worked in the BD function at PwC, as Client Relationship Manager at BLP (now BCLP), lead Client Dev at JLL, and more. In this episode we discuss: Why good marketing and a strong personal brand has never been more importantHow to implement a marketing transformation strategy how corporate content vs individual content is consumedsource: dlaignite.comHow you can reduce your recruitment costs with a good marketing strategyHow to leverage LinkedIn to build your brandwhat can you different to strengthen your profileHow to optimize your profile for search and storytellingHow your brand makes you a more obvious choice in competitive pitchesDuring our conversation, Alex also recommended the following book: Technology vs. Humanity: The coming clash between man and machineYou can fi