Behavioral Grooves Podcast

CORRECTION: In this episode, we incorrectly state that Michael Hallsworth started the BIT North American team.  In fact, the BIT North America team was founded in 2015 by Elspeth Kirkman. Under Elspeth’s leadership, the team delivered over 100 trials to cities across the US before she returned to the UK in 2018, which was when Michael Hallsworth came to Brooklyn to manage the group. We regret the error and thank Elizabeth Linos, PhD for calling attention to it. In their book, “Behavioral Insights,” Michael Hallsworth and Elspeth Kirkman took time to think through the critical steps in the design and execution of a behavioral intervention. It’s a framework that could be applied to any significant behavior change you might consider and it comes from a book that Kurt and Tim consider among the best of 2020. Michael Hallsworth is the Managing Director of the North American Behavioral Insights Team and has helped develop frameworks such as MINDSPACE and EAST. He is a thoughtful researcher with outstanding work to