Behavioral Grooves Podcast

Joel Weinberger is a Professor of Psychology at the Derner Institute at Adelphi University with Postdoctoral training in motivation at Harvard University. He is a Fellow of the Association for Psychological Science and of the American Psychological Association. His research has focused on unconscious processes and worked closely during his post-doc with motivation guru David McClelland. Joel is the founder of the consulting firm Implicit Strategies, where he helps political campaigns, non-profits, and businesses discover what consumers unconsciously think and feel about their candidate, product, or brand. In addition to roughly 100 peer-reviewed articles, his political and business commentaries have appeared in various outlets, including The Huffington Post, Anderson Cooper, and Good Morning America. In addition to writing, teaching, and consulting, Joel is a practicing clinical psychologist. We are here to talk with him about his seminal book, The Unconscious, that we came to because of a generous recommenda