Behavioral Grooves Podcast

How a Compelling Story Packs a Persuasive Punch with Melanie Green

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Synopsis

Dr. Melanie Green is a professor at the University of Buffalo. She joined us on the podcast to explain how the power of a compelling narrative, including the effects of fictional stories, can be used to change beliefs and attitudes. Her theory of "transportation into a narrative world" focuses on how immersive storytelling is a mechanism of narrative influence. It was an in-depth conversation that explored concepts around how stories move us, the power of narrative to affect both cognitive and emotional feelings, and how restorative narratives can be used to help heal communities after disasters. We touch on the psychological response of reactance, the appeal of conspiracy theory stories and the elements needed to create a compelling story.  We also introduce - in a slightly more proper fashion - our production and research assistant, Mary Kaliff. We are excited to introduce Mary to our listeners and hope you will welcome her with a happy greeting on social media! Finally, no episode of Behavioral Grooves wou