Behavioral Grooves Podcast

Research is showing that there are four broad groups of people who are the most vaccine hesitant: African Americans Latinos Women between the ages of 20 and 36 Rural Americans and Republicans Many of us have a family or friend who feels hesitant about the vaccination. In this episode, Kurt and Tim address how you can have a positive conversation with them, using proven behavioral science techniques.  Compassionate curiosity Listen with compassion Understanding motivations Be genuine with curiosity Leverage the right messenger Framing what you’re going to share Think about their perspective Find an authority figure who they respect Trumpcine The Message Change the social norm Being able to take our masks off “Take a shot, take off your mask” Personalise the message Links Morgan Freeman https://en.wikipedia.org/wiki/Morgan_Freeman  Kwame Christian https://behavioralgrooves.com/episode/kwame-christian-on-compassionate-curiosity-social-justice-conversations-and-cinnamon-toast-crunch/  Steve Martin & Joe M