Behavioral Grooves Podcast

Allison Zelkowitz seized the opportunity to use behavioral science at Save The Children to make a big impact on global projects. By building a world-first “nudge unit” within the organization, her story is an inspiring example of how application of behavioral science principles can make a real difference in the world.  Allison Zelkowitz is the Founder and ‎Director of the Center for Utilizing Behavioral Insights for Children (CUBIC) https://www.savethechildren.net/cubic, part of the international nonprofit organization Save the Children. CUBIC is the first behavioural insights initiative or "nudge unit" in the world to focus on the most marginalised children’s rights and welfare. At CUBIC, they focus on nudging the behaviours and actions of decision-makers, educators, families and communities, so more children get the best possible start in life.  Ultimately, Allison is well aware that changing behavior isn’t about telling people what to do, it’s about facilitating ways for them to change: understanding the b