Behavioral Grooves Podcast

On this episode of Behavioral Grooves we chat with the founder of the engaging new app PIQUE. Bec Weeks is a behavioral scientist turned accidental entrepreneur! By joining forces with some of the brightest minds in behavioral science, including partners Sendhil Mullainathan, Eldar Shafir and Mike Norton, they have developed an amazing app that accompanies your favorite books. Pique takes users' interests in books to a new level with their slogan: Don't just read the book. DO the book. By using insights from psychology research, the app creates three-minute adventures that change how you see yourself and others. Pique helps you DO things. They know that just reading books doesn’t lead to change. Doing leads to change. That’s where the app can help. Pique has created curious, engaging content from some of the bestselling books from the last year: Katy Milkman's new book “How to Change” https://amzn.to/2RSeJCj Lidy Klotz “Subtract: The Untapped Science of Less” https://amzn.to/3p6XcT0  Annie Duke “How to Decid