Behavioral Grooves Podcast

We all appreciate a fresh start. Time to start again. A clean slate. Maybe we want to go to the gym more often, eat more vegetables, or read more books. But why do we often fail to maintain our new healthy habits? Our guest today, Katy Milkman PhD, believes that we often focus too much on the final outcome, rather than the steps that will get us there. Thinking about what is going to trigger our actions and what barriers are going to get in the way of our new behavior, are much more effective techniques than aiming for the finishing line. Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania and holds a secondary appointment at Penn’s Perelman School of Medicine. Her research explores ways that insights from economics and psychology can be harnessed to change consequential behaviors for good. She is no stranger to podcasts, as host of the Charles Schwab podcast Choiceology with Katy Milkman, she explores key lessons from behavioral economics about decision makin