Behavioral Grooves Podcast

Welcome to our series of episodes on Marketing and Employee Engagement. We'll be sharing insights into how to apply behavioral science in business. And we’ve started the series off with award-winning marketer, Matthew Willcox. He understands the fundamental importance of using behavioral insights to help organizations align with how people choose. He is one of the pioneers of applying behavioral science in marketing. In this episode, Tim and Kurt speak to Matthew about his book The Business of Choice – Marketing to Consumers Instincts (https://amzn.to/3qSYB0q). It was named the "Marketing Book Of The Year” and is the winner of the American Marketing Association’s prestigious Berry Book Prize. This book is full of practical tips for marketers. But what we truly love about Matthew’s work is that it lays out some fundamental insights into human behavior.  Matthew is also the Behavioral Insights Lead at The Curious Company, which focuses on social impact and uses anthropology, behavioral economics and human cente