Behavioral Grooves Podcast

What does your customer want but can’t tell you? What effective marketing techniques use behavioral economics? If only you had a way of understanding how your customer’s brain made decisions. Well our guest, Melina Palmer sits down to discuss exactly that.  Melina Palmer is the founder of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She also hosts a podcast, The Brainy Business, and has recently published her first book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: https://amzn.to/36Rm88I.  What You Will Learn From Melina Palmer  (6:23) Melina explains her book “What Your Customer Wants and Can’t Tell You” (13:30) Why should we care about dopamine?  (16:26) The effectiveness of using a lottery draw (20:43) Why is priming so important in marketing?  (27:41) How Melina helps you to apply her insight  (30:59) What sparked Melina’s interest in Behavioral Economics? (32:24)