Behavioral Grooves Podcast

The clearest indicators of our financial solvency are based on the behaviors we exhibit with our investments. Dr. Daniel Crosby PhD is a psychologist, behavioral finance expert, asset manager and bestselling author of four books including “The Behavioral Investor”: https://amzn.to/3Bl4s3t. We examine with him the question of whether financial success ultimately brings us happiness? Surprisingly it can, but not in the ways that we think it does.  Having studied the growing list of 200 odd behavioral biases and heuristics, Daniel has whittled them down to what he describes as the four “Big Daddy” biases: ego, emotion, attention and conservatism. We learn about why these matter so much and interestingly what Coke Zero can teach us about our biases! Daniel touches on his other bestselling book “You’re Not That Great”: https://amzn.to/3ifiRFC which refreshingly embraces the fact that we are in fact all fairly average! That self esteem is built not by awarding prizes for participation, but by taking a risk, working