Behavioral Grooves Podcast

How do we make decisions? What factors influence the final outcome? Do default settings change our preferences? Every decision we make; from choosing something on a menu to deciding whether to be an organ donor, is influenced by our environmental context and the default selections presented to us.  Professor Eric J. Johnson has distilled the latest behavioral science research into his newest book, The Elements of Choice: Why the Way We Decide Matters, and we are thrilled to talk with him about it on this episode of Behavioral Grooves. Eric is Director of the Center for Decision Sciences at Columbia Business School at Columbia University. He examines the interaction between Behavioral Decision Research, Economics and consumer decision making. The implications of his research come together in real world applications such as public policy and marketing. Eric talks with us about how options are presented to decision-makers and how framing affects choices. Our decisions are “assembled”, as Eric likes to put it, i