Behavioral Grooves Podcast

When we set goals, we’re excited, engaged and motivated to complete them. But after a while, the momentum can slow, we lose enthusiasm and we start cutting corners. The “middle problem” is something we can all relate to. And it's one of the topics we discuss on this episode with Dr Ayelet Fisbach PhD.  Ayelet teaches us about staying motivated, without cutting corners. How our identity, flexibility and patience actually affect our goals. And perhaps, most importantly, why we should set ourselves uncomfortable goals and learn from our failures. Talking with Ayelet on Behavioral Grooves was a true privilege for us. She is one of the few researchers on the planet who blend motivation and goal setting into their work, and her groundbreaking research has won her a bunch of international awards. She is the Jeffrey Breckenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and also the recent author of Get it Done: Surprising Lessons from the Science of M