Behavioral Grooves Podcast

We all have an inherent need to belong. And the groups we feel part of actually shape our behavior, more than we realize. They influence how we navigate the world and the way we relate to each other. In an increasingly polarized landscape, our social identities are often collapsed into a single dimension; Republican or Democrat, Brexit Leaver or Brexit Remainer. But our identities are multifaceted. And if we unpeel the complex layers of our identities, we reveal more commonalities than differences. Exposing that can be a powerful and unifying force. The Power of Us is an incredible new book, showcasing the potential we have when we harness our shared identities. In this episode, Dominic Packer, who co-authored the book alongside fellow researcher Jay Van Bavel, gives us a glimpse into their revolutionary new understanding of identity, and how our groups have a powerful influence on our feelings, beliefs, and behaviors.  We also learn how these shared identities can inspire personal change and social movements