Behavioral Grooves Podcast
Transport Your Thinking; Why We Need To Reframe Travel | Rory Sutherland & Pete Dyson
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:10:07
- More information
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Synopsis
Transporting humans from A to B is about more than just speed, efficiency and duration. Comfort, Wi-Fi access, entertainment and our habits, among many other factors, influence our choice of transportation. As we become increasingly aware of the way our travel decisions affect climate change, how can behavioral science positively impact the journeys we make? Let our entertaining discussion with Pete Dyson and Rory Sutherland take you on a journey through their new book, “Transport for Humans: Are We Nearly There Yet?” Pete is the Principal Behavioural Scientist at the UK Department for Transport and has paired up with Rory who needs little introduction to many behavioral science enthusiasts. The vice chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice, Rory is also a guest on one of the most popular ever episodes of Behavioral Grooves, Episode 107: The Opposite of a Good Idea is a Good Idea. Our episode, along with the book, appeals to the “frustrated but optimistic traveler.” We hope