Behavioral Grooves Podcast

Innovation doesn’t always require inventing new solutions to problems; chances are that evolution has already solved the issue with a unique design. This simple notion of looking to the natural world for design inspiration is called biomimicry. Guest, Sam Tatam uses biomimicry in his creative application of behavioral science.   Friend of the show, Sam Tatam is the author of a fantastic new book called Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow’s challenges. Sam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation. From New York to Nairobi, Sam has led behavior change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioral economists to develop interventions and shape the communications of some of the world’s most influential brands and organizations.   Listen in to our conversation with Sam to learn about biomimicry, The Theory of Inventive Problem Solving (TRIZ) and the Goal Gr